Why WordPress is the best platform to build a business website

When it comes to building a website for your business, there are a lot of different platforms to choose from. From custom-built websites to pre-made templates, the options can be overwhelming. However, one platform stands out from the rest: WordPress.

WordPress is the most popular content management system (CMS) in the world, powering over 40% of all websites on the internet. But what makes WordPress the best platform to build a business website? Here are a few reasons why:

  1. WordPress is easy to use
    One of the biggest advantages of using WordPress is that it’s incredibly user-friendly. Once your website theme is set up and your content added, making further additions to blogs and pages is relatively simple.  The platform is designed to be intuitive and easy to navigate, so even if you’re a complete beginner, you can get up and running in no time.  Your website designer should offer you some basic tuition to help get you started.
  2. WordPress is flexible
    WordPress is incredibly flexible, which means that you can use it to build just about any kind of website you can imagine. Whether you need a simple blog, an e-commerce site, or a complex web application, WordPress has the tools and plugins you need to make it happen.
  3. WordPress is SEO-friendly
    Search engine optimisation (SEO) is critical if you want your website to rank well in search engine results pages (SERPs).  Google is the ‘big beast’ in terms of search, WordPress is the the largest website building platform, so it makes sense for Google to focus is ranking algorithm on WordPress.  SEO is a specialist area that your website designer should understand.  A properly organised WordPress website should rank well organically, without the need for paid search.
  4. WordPress is secure
    Security is a top concern for any business website, and WordPress takes security seriously. The platform is constantly updated to address new security threats, and there are a variety of plugins and tools available to help you secure your site even further.
  5. WordPress is scalable
    As your business grows, your website needs to be able to grow with it. Fortunately, WordPress is easily scalable. Whether you need to add new pages, products, or features, WordPress has the flexibility and tools you need to keep up with your business.
  6. WordPress is affordable
    Finally, one of the biggest advantages of using WordPress for your business website is that it’s affordable.  WordPress is open-source software, which means that it’s free to use.  You will need to purchase a domain name and a hosting plan and quality themes and plugins will cost some money, but they are a much cheaper option than hand coding a website from scratch.

Overall, there are a lot of reasons why WordPress is the best platform to build a business website. From its ease of use to its flexibility and scalability, there’s no shortage of advantages to using this powerful CMS. So if you’re looking to build a website for your business, consider WordPress, and consider Helios Web Design – you won’t be disappointed.

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