Why Many Small Businesses Fail to Rank Well on Google Search and Google Maps: A Comprehensive Guide

In the vast digital landscape, achieving a prominent position on Google is essential for the success of small businesses. However, a staggering 90% of small businesses face a common obstacle – a lack of knowledge about how Google ranks businesses in local search results and on Google Maps. In this article, we’ll explore the 10 most common issues hindering small businesses from ranking well on Google and provide actionable solutions. If you’re struggling to be found on Google, read on and implement these recommendations to enhance your online visibility.

1. Not Claiming a Google Business Profile

A Google Business Profile is a fundamental tool for local visibility. If your business isn’t found on Google Maps or Google Search, claiming and optimizing your Google Business Profile is the first step. Showcase your business, add relevant information, and entice potential customers to engage with your services.

2. Not Having a Website

Contrary to the belief of some small business owners, having a website is crucial. A website allows you to create content that can rank on Google for specific keywords. Additionally, there is a strong correlation between your website and your Google Business Profile. Both complement each other, contributing to your overall online presence.

3. ‘Set and Forget’ Error

Creating a Google Business Profile and a website is not a one-time task. Regularly update and update both your website and business profile. Adding fresh content, images, and information is essential. Results take time, so patience and ongoing effort are crucial for sustained success.

4. Inconsistent Name, Address, and Telephone Number

Consistency in your business information, is critical. Inconsistencies across your website, social media, directories, and other platforms can negatively impact your Google rankings. You can utilise citation trackers to identify and rectify any inconsistencies. You can try the semrush tool for free – https://www.semrush.com/local/blog/local-citation-tool/

5. Not Building Backlinks to Your Website

Backlinks, or inbound links from other websites, are like votes for your page. Local backlinks from sources such as local chambers of commerce, local bloggers, and other businesses in your area are particularly valuable. Actively work on building backlinks to enhance your website’s authority.

6. Not Creating Enough Content on Your Website

Content is king, and creating enough relevant content is crucial for Google rankings. Avoid a minimalist approach and focus on producing detailed information about your business and services. Optimize multiple pages for different keywords to broaden your reach.

7. Ignoring Google Reviews

Google reviews significantly impact your business’s visibility on Google Maps and local search results. Encourage customers to leave reviews, respond promptly to feedback, and make reviewing a routine task. Positive reviews contribute to climbing the ranking ladder.

8. Picking the Wrong Business Category for Your Google Profile

Choosing the right business category on Google is crucial for ranking on Google Maps. Do some competition analysis.  Look at competitor listings to see what they are doing and choose categories carefully to align with your main activity. Secondary categories also play a role in your rankings.

9. Missing Location Keywords in Content

Include location-specific keywords strategically in your content to enhance local search visibility. Incorporate the name of your location within your content to attract local customers searching for businesses like yours.

10. Poor Website Technical Health

Ensure your website is technically sound by conducting regular technical audits. Address any issues that may prevent search engines from crawling your site correctly. Technical errors can lead to lower rankings or pages not appearing in search results.  Your websites technical setup can also have a big impact on your website loadspeed. Website speed directly influences rankings on Google. Google rewards faster pages with higher rankings to improve customer experience. Use tools like Google’s PageSpeed Insight to evaluate and improve your website’s speed.

Transform Your Online Presence with Helios Web Design

Ready to overcome these challenges and boost your business on Google? Helios Web Design is here to guide you through the process.

Visit our Contact Page to connect with our expert team. Whether you need assistance in optimizing your online presence, tackling technical issues, or have a new project in mind, we’re here to help.

Let’s elevate your small business on Google – contact us today, and let Helios Web Design be your partner in achieving online success.

Navigate digital success with Helios – Where Your Business Meets Online Excellence.

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