Website Online Presence Audit

Our Audit Includes:

1. Complete Website Review: We will conduct a thorough review of your website, examining its design, structure, navigation, and user experience. We’ll identify any usability issues, technical glitches, or design elements that may be hindering your website’s performance.
2. Analysis of Current SEO: We’ll assess your website’s current search engine optimisation (SEO) performance. Examining factors such as meta tags, keyword usage, URL structure, and internal linking. This analysis will help identify areas where improvements can be made to increase your website’s visibility in search engine results.
3. Keyword Analysis & Suggestions: We’ll conduct in-depth keyword research to identify relevant and high-ranking keywords in your industry. We will provide you with a list of suggested keywords and recommendations on how to incorporate them effectively into your website’s content.
4. Content Effectiveness Analysis: Evaluating the effectiveness of your website’s content in engaging your audience and driving conversions. We’ll assess the clarity, relevance, and persuasive power of your copy, making recommendations for improvements where needed.
5. Competitive Landscape Review: Understanding your competition is crucial for developing a winning online strategy. We’ll conduct a comprehensive analysis of your competitors’ websites, SEO efforts, content, and social media presence. This review will provide insights into industry best practices and opportunities for differentiation.

Action Plan & Recommendations:

Based on our comprehensive audit, we’ll provide you with an action plan tailored to your specific needs. This plan will include recommendations for improving:

1. Website Structure and Conversion: Suggesting improvements to your website’s structure and design to enhance user experience and increase conversions. This may involve optimising your navigation, improving call-to-action placements, or streamlining the checkout process for e-commerce websites.
2. Copy & Headings Review: Providing recommendations for enhancing your website’s copy and headings to make them more persuasive, engaging, and search engine friendly. This will help improve your website’s visibility and attract your target audience.
3. On-Page and Off-Page SEO: Detailed recommendations for optimising your website’s on-page elements, such as meta tags, headers, and image alt tags. Additionally, we’ll suggest off-page SEO strategies, including link building and online directory submissions, to improve your website’s search engine rankings.
4. Local SEO and Reputation Management: If you have a local business, we’ll help you optimise your website for local search results. We’ll provide recommendations for local SEO strategies, including optimising your Google My Business profile and managing online reviews to enhance your local reputation.

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