Ongoing website leadership for UK SMEs

Fractional Website Manager for SMEs

An experienced website manager for your business, without the cost of employing someone full-time.

Your website plays an important part in generating enquiries, communicating your services and supporting existing customers. Helios can work as an extension of your team, providing regular WordPress management, technical support, website development, SEO guidance, content publishing and performance monitoring.

To maintain a responsive and personal service, Helios Web Design accepts only a limited number of fractional website-management clients.

The common problem

Who is looking after your website?

A business website can remain technically online while gradually becoming inaccurate, difficult to use and less effective.

No clear ownership

Nobody has overall responsibility, so content and service information become outdated.

Improvements stall

Useful ideas are discussed, but technical changes and new pages remain delayed.

Data goes unused

Analytics and Search Console collect information, but priorities are rarely reviewed.

Suppliers are disconnected

Hosting, website and marketing suppliers may all be involved without anyone coordinating the work.

What is a fractional website manager?

A fractional website manager performs many of the functions of an internal website manager for an agreed number of days each month. The client receives experienced, ongoing website support without recruiting a full-time employee or relying on disconnected one-off projects.

This is a proactive retained service with defined reserved time. It is not an unlimited support arrangement. It provides continuity, accountability and regular progress against agreed priorities.

Reserved expertise

What the service can include

The monthly priorities are agreed around the condition of your website and the work most useful to your business.

WordPress improvements

Website updates, new landing pages, service pages, forms and practical development work.

Content management

Publishing, formatting and improving supplied website content so information remains clear and current.

SEO priorities

Technical and on-page SEO, internal linking, Search Console review and planned improvements.

Performance insight

Google Analytics, website performance, conversion journeys and user-experience reviews.

Technical coordination

Hosting, domains, security, backups, software maintenance, tracking and integrations.

Planning and reporting

A prioritised development roadmap, work summaries and advice on future website investment.

Choose the right level of help

Maintenance versus website management

Basic maintenance keeps a website operational. Fractional management helps a business decide what should improve next and reserves time to make progress.

WordPress maintenanceFractional website management
Keeps the website operationalHelps the website develop and improve
Software and plugin updatesPlanned website improvements
Security monitoringSEO and content priorities
Backups and technical supportAnalytics and performance reviews
Reactive assistanceProactive recommendations
Suitable for smaller websitesSuitable for businesses relying on their website
Limited content assistanceReserved development and management time

A clear working rhythm

How the service works

Initial website review

Review the website, technical condition, content, analytics, current suppliers and business objectives.

Agree priorities

Create a practical roadmap covering urgent work, ongoing improvements and longer-term opportunities.

Reserved monthly time

Reserve an agreed amount of website-management time each month for continuity and predictable access.

Review and improve

Report on completed work, performance, emerging issues and priorities for the next period.

Retainer options

Reserved time for steady progress

Each option provides defined monthly capacity at a blended rate of £60 per reserved hour, rather than unlimited support.

For regular ongoing website support

Website Management Essentials

£480 per month

Eight reserved website-management hours per month.

For an established SME needing regular WordPress, content, SEO, analytics and technical assistance.

  • Agreed monthly priorities
  • WordPress website management
  • Content and landing-page assistance
  • Technical and on-page SEO support
  • Analytics and Search Console review
  • Monthly work summary
  • Website advice and recommendations

Discuss Website Management Essentials

Prices are subject to an initial review of the website and requirements. Retainers reserve a defined amount of Helios Web Design’s capacity. Major rebuilds, extensive new functionality, premium software, hosting charges and third-party costs are quoted separately.

Unused time does not accumulate indefinitely. The precise arrangement, response expectations and any minimum initial term will be confirmed in a written service agreement.

Why Helios

Direct, practical website support

Work directly with Martin rather than passing requests between departments.

WordPress experience

Established experience designing, improving, hosting and supporting WordPress websites across varied business sectors.

Connected expertise

WordPress development, hosting, support, SEO and analytics can be considered together.

Works with existing sites

Helios can support an existing WordPress website; a new Helios-built site is not automatically required.

Personal communication

Priorities and recommendations are discussed directly with the person carrying out the work.

Common questions

Fractional website management FAQs

What is a fractional website manager?

An experienced website specialist who works with your business for an agreed number of days each month. Helios takes ongoing responsibility for agreed WordPress, content, SEO, analytics and development priorities without becoming a full-time employee.

How is this different from a maintenance contract?

Maintenance focuses on keeping WordPress secure, updated and operational. Fractional management also reserves time for proactive improvements, planning, content, SEO, analytics and coordination. Businesses needing routine care can use the separate WordPress maintenance service.

Does Helios need to have built my website?

No. Helios can work with an existing WordPress website. An initial review is required to understand its condition, setup and any constraints before a retainer is agreed.

Do you work only with WordPress websites?

This service is centred on WordPress website management. Related hosting, domains, analytics, Search Console and external supplier coordination can be included where they support the WordPress website.

How much time is available each month?

Website Management Essentials includes eight reserved hours per month. Fractional Website Manager includes sixteen reserved hours per month. Priorities are agreed for that defined monthly capacity.

What happens if I need more time?

Additional or larger pieces of work can be discussed and quoted separately, subject to availability. Major rebuilds and extensive new functionality are not automatically included in the retainer.

Does unused time roll over?

Unused time does not accumulate indefinitely. The precise arrangement for reserved time will be stated in the written service agreement before work begins.

Can you work with our marketing manager or other suppliers?

Yes. The service can include liaison with internal staff and external content, marketing, hosting or technical suppliers so that agreed website priorities are coordinated.

Can you manage our hosting and domain provider?

Hosting and domain coordination can be included where appropriate. Hosting charges, domain fees, premium software and other third-party costs are separate from the retainer.

Is SEO included?

Technical and on-page SEO, internal linking, content priorities and Search Console monitoring can form part of the agreed monthly work. The service does not promise particular rankings or search results.

Will you provide reports?

Yes. Both options include a monthly work summary. The Fractional Website Manager option also includes analytics and Search Console reporting, regular review and recommendations for the next period.

Does the service include a complete website rebuild?

No. Major rebuilds and extensive new functionality are quoted separately. Reserved time may be used for agreed improvements to an existing WordPress website.

How quickly can you start?

Start dates depend on current capacity and the initial website review. Helios accepts only a limited number of fractional management clients, so availability is confirmed during the consultation.

Is there a minimum agreement?

A minimum initial term may apply. The exact term, scope and response expectations will be confirmed in a written service agreement rather than assumed on this page.

Give your website the attention it deserves

Book a free website management consultation

If your company relies on its website but nobody is responsible for moving it forward, discuss the continuity, technical knowledge and practical support Helios can provide.

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