With the proliferation of Internet enabled devices with screens as diverse as the 27″ iMacs to 3.2″ smart phones having a responsive website and/or using effective media queries has become essential in maximising consumer reach and ensuring a positive customer experience.
Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.
There is a lot of conflicting evidence on the web about the effectiveness of social media to drive traffic to your website as opposed to organic search engine results. Some sources claim social media has as little impact as 5% traffic flow
The Internet is full of horrendous sites, some homemade and some not, and I’m not just talking about bad design. There are many other elements besides how your website looks that go into making it functional to your business needs. DIY websites may look an attractive option to cash strapped businesses but without the expert knowledge of a professional designer your site is likely to under-perform and in the worst instances actually harm your business.
Below is a list of my preferred twitter apps. It is not a complete and exhaustive list, but these are the twitter apps I have found most useful in my business. If you know of any better let me know and I will add them to my list.
Technology has filtered into nearly every area of daily life, and small businesses are certainly no exception. Business owners who started their businesses over 15 years ago rarely came into contact with the internet, there were no credit card swipers, there was no type of social media. The only outlets they had to reach customers were print media, television and radio.