Why Social Media Engagement Matters to your Business

Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.

Helios Website Design - Why Social Media Engagement Matters to your Business

11 Things Every Small-Business Website Needs

The Internet is full of horrendous sites, some homemade and some not, and I’m not just talking about bad design. There are many other elements besides how your website looks that go into making it functional to your business needs. DIY websites may look an attractive option to cash strapped businesses but without the expert knowledge of a professional designer your site is likely to under-perform and in the worst instances actually harm your business.

Helios Website Design - 11 Things Every Small-Business Website Needs

8 tools for hacking your social media productivity

People are spending an average of 170 minutes a month on Twitter but if social media management is part of your job, this is actually much longer. With all so many different social media channels available, finding the time to manage everything efficiently in as little time as possible is really a challenge.

Helios Website Design - 8 tools for hacking your social media productivity
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