Client project
Tony Harding Garden Adviser WordPress Website
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
Helios Web Design was engaged by Tony Harding, an RHS Gold Medal Winning Garden Designer to build a website that reflected his design ethos and character. All the garden images are original work by Tony and were provided by the client for use on the website. Tony engaged a professional copy writer, Louisa Sando-Patel from Brightowl Copywriting to produce SEO optimised text for the website.
The work took place over several months as the client is in high demand and his availability was short. Throughout the design process Tony was able to monitor the progress of the website design on a testing domain to ensure it was exactly right before the website went live.
The website has been optimised for search engines and indexed with Google, and Yahoo/Bing. Google Analytics tracking code has been included, and the client has full unrestricted access to this enabling him to monitor the effectiveness of the website and the ROI of any online marketing campaigns.
Going forward Helios Web Design will actively manage this website ensuring that the website, plugins and security measures are always up to date and will provide technical support and updates to content as and when required within a prompt timeframe.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The Tony Harding Garden Adviser WordPress Website project was planned as a practical website for a garden design and advisory business. Its structure is designed to explain design expertise, project services and enquiry routes without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear individual garden service pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
