Client project
Northfield Wealth – Independent Financial Advisers – WordPress Website
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
Northfield Wealth is a successful independent financial adviser business based in Leicestershire. They have an existing website but required a new easy to edit WordPress website, with enhanced search engine optimisation and effective security. Clare from Northfield Wealth is lead contact for this project has a clear idea about how she wants the new website to look and function. Clare also wants the website to be easy to navigate from desktop and mobile devices.
Helios Web Design is working with Clare to develop a new WordPress website for Northfield Wealth with improved styling, functionality and effectiveness that will extend the businesses online reach with effective SEO. We are in the process of designing a fully responsive WordPress website for Northfield Wealth that prioritises the businesses core services. The development website is available for Clare to view on a testing server, so she can monitor the progress of the build and request design alterations.
Once the design is complete Helios Web Design will upload the completed website to Northfield Wealth’s hosting package and will implemented effective SEO and user tracking analytics for the website, enabling the business to monitor the effectiveness of the website and the ROI of online marketing campaigns. The website also includes a simple to use visual WYSIWYG page editor and a blog. Online tuition and assistance on how to utilise the website is included in the package.
Helios Web Design will work with Clare and Northfield Wealth over the coming year to analyse usage of the website, implement SEO and hosting improvements and assist in developing Social Media campaigns and analysis of their effectiveness. The total cost of this website is commercially sensitive and has been kept private. Social Media assistance and user analytics will be billed at an hourly rate. Ongoing technical support, in year 2 and subsequent years will be set at a rate of £135 pa* if required.
* Any prices rises in subsequent years will be limited to the increase in the RPI.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The Northfield Wealth – Independent Financial Advisers – WordPress Website project was planned as a practical website for a financial-advice business. Its structure is designed to explain advice areas, professional credibility and consultation routes without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear individual advice service pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
