Client project
Megan McLean Fitness – Glasgow Based Personal Trainer WordPress Website
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
Megan, a personal trainer based in Glasgow, approached Helios Web Design to help build a WordPress website that she could use to promote her personal training services and online fitness coaching buiness, but also have the ability to self edit the website. Megan also required enhanced SEO and help with improving the website copy to target key search terms. Martin worked to create a new website that reflected Megan’s approach to fitness and training.
Helios Web Design worked closely with Megan to turn around this project within 2 weeks of actual work with a hiatus inbetween due to the pandemic. This project needed to be completed in a timely fashion and properly structured to achieve the best organic SEO results.
The pages make good use of photos of Megan and of her clients working out to help break up the text content. With this conscious balance of text and imagery, the content of the website settled into easily digestible sections for website visitors.
This brochure style website included features such as contact forms, a blog, social media integration and a client success pictures section. Working to a tight deadline, Helios Web Design delivered this project both on time and on budget. We respect the time of all of our clients and always try to accommodate them in terms of lead times and deadlines.
Megan was happy with the fresh, modern and responsive website design which will serve as her main online presence and ‘shop window’ and will help Megan promote her fitness and wellbeing business online. Online tuition and assistance on how to utilise the website is included in the package and Megan has already begun to add content to her website.
Helios Web Design will work with the client over the subsequent year to analyse usage of the website, implement SEO and hosting improvements and assist in developing Social Media campaigns and analysis of their effectiveness.
Ongoing technical support, in year 2 and subsequent years will be set at a rate of £125 pa* if required.
* Any prices rises in subsequent years will be limited to the increase in the RPI.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The Megan McLean Fitness – Glasgow Based Personal Trainer WordPress Website project was planned as a practical website for a specialist cleaning business. Its structure is designed to explain service coverage, specialist capabilities and quotation routes without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear individual cleaning service pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
