Client project
Jude Read HR Consultancy – WordPress Website
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
Jude Read, from Jude Read – HR Consultancy, required a website for her consultancy business providing Outsourced Human Resources services to businesses in Leicestershire, Warwickshire and throughout the Midlands. Jude had an existing WordPress website, but wanted to make it responsive and improve her online referral rate with enhanced Search Engine Optimisation (SEO) and incorporate user analytics. Jude had a clear idea about how she wanted her new website to look and feel and provided a pdf website mockup at the beginning of the project. As part of a second phase of development Jude wanted to improve her reach through Social Media by implementing online automations to streamline her work and draw more potential clients to her business.
Helios Web Design is working with Jude Read to improve the effectiveness of her businesses online reach. We have designed a fully responsive WordPress website for her business, helped Jude to select and set up a suitable hosting package, implemented effective SEO and installed user tracking analytics for the website, enabling Jude to monitor the effectiveness of the website and the ROI of online marketing campaigns. The website includes a simple to use visual WYSIWYG page editor and a blog. Online tuition and assistance on how to utilise the website is included in the package.
Helios Web Design will work with Jude Read – HR Consultancy over the coming year to analyse usage of the website, implement SEO improvements and assist in developing Social Media campaigns and analysis of their effectiveness. The total cost of this website is commercially sensitive and has been kept private. Social Media assistance and user analytics will be billed at an hourly rate. Ongoing technical support, in year 2 and subsequent years will be set at a rate of £135 pa* if required.
* Any prices rises in subsequent years will be limited to the increase in the RPI.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The Jude Read HR Consultancy – WordPress Website project was planned as a practical website for a HR consultancy. Its structure is designed to explain consultancy services, expertise and confidential enquiry routes without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear individual HR service pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
