Client project
BNSL – Business Networking WordPress Website
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
This website is now live but there are some elements currently under development. Helios Web Design was approached by Business Networking South Leicestershire to refresh their existing website and add functionality and value. Helios Web Design created custom post types for BNSL members and added an easily editable events calendar. Each member has their own page on the website with links back to their own business website.
Helios Web Design assisted the client with selecting an appropriate hosting package, in this case with Siteground. Assistance was give in setting up the hosting package, then the completed website was uploaded to the clients’s hosting package, user tracking analytics for the website was added, enabling BNSL to monitor the effectiveness of the website and the ROI of online marketing campaigns. The website also includes a simple to use visual WYSIWYG page editor and a blog. Tuition and assistance on how to utilise the website is included in the package.
Helios Web Design will work with the client over the subsequent year to analyse usage of the website, implement SEO and hosting improvements and assist in developing Social Media campaigns and analysis of their effectiveness.
Social Media assistance and user analytics will be billed at an hourly rate, if required. Ongoing technical support, in year 2 and subsequent years will be set at a rate of £155 pa* if required.
* Any prices rises in subsequent years will be limited to the increase in the RPI.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The BNSL – Business Networking WordPress Website project was planned as a practical website for a business networking organisation. Its structure is designed to explain membership value, meetings and visitor information without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear membership and meeting pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
