Client project
Aermec – UK Leaders in Air Conditioning Products and Services
A responsive WordPress website created to present the organisation clearly, strengthen its service pages and give visitors straightforward routes to further information and enquiries.
Helios Web Design worked with Chris from Marketing 4 Contractors and Paul Lawrence from the Aermec UK, to design an updated website for Aermec (UK). Aermec (UK) had an existing website but this was not performing well in organic search results. It was not responsive and was beginning to look a little dated and was not loading quickly or generating much new business. Paul Lawrence (the Managing Director of Aermec UK) wanted a fresh new look to the website as well as significantly improved search engine ranking with effective organic search engine optimisation. Aermec also wanted the website to reflect the businesses national reach.
As Aermec (UK) are constantly innovating and updating their product lines they wanted to be able to easily modify the website content and to highlight news and developments to potential clients. Helios Web Design integrated an easy to use visual page editor into the website enabling straight forward WYSIWYG editing to take place. It also has a searchable database of Air Conditioning products, a blog, social network sharing functionality and effective SEO.
The management team at Aermec was involved throughout the design process and was able to monitor the progress of the website design on a testing domain to ensure it was exactly right before the website was deployed. Google Analytics tracking code was included, enabling Aermec (UK) to monitor the effectiveness of the website and the ROI of online marketing campaigns. The website has improve the organisations online exposure and has driven more users to the website.
Helios Web Design will actively manage this site ensuring that the website, plugins and security measures are always up to date and will provide technical support and minor updates to content as and when required. The total time of the website build from initial development to live deployment was four months. The total cost of this website is private at the request of the organisations involved. Ongoing technical support, in year 2 and subsequent years will be available at a market beating rate.
Total Cost - PRIVATE
Build approach
Making the website work harder for the organisation
The Aermec – UK Leaders in Air Conditioning Products and Services project was planned as a practical website for a service-led organisation. Its structure is designed to explain its core offer, expertise and enquiry routes without making visitors work through dense or disconnected information.
Why the site is structured around services
Clear individual service pages give each important part of the offer a dedicated destination. This helps prospective customers move from a broad first impression to the detail they need, while giving search engines focused pages that can match more specific searches.
Each service page can support its own message, evidence and call to action. It also creates useful internal routes from the homepage, related services and future advice content, making the website easier to expand without weakening the main navigation.
Designed for clarity and future growth
The WordPress build balances straightforward content management with a responsive layout, consistent visual hierarchy and clear enquiry opportunities. The result is a site that can grow as services, examples and supporting information are added.
Helios approaches projects like this through business website design, with options for PAYG WordPress websites and ongoing WordPress support.
