How to Optimise Your Blog Posts in WordPress?

How to Optimise Your Blog Posts in WordPress?

In this ‘how to’ article we will take you step by step through the process of how to optimise your blog posts in WordPress.  Creating effective SEO blog articles that rank highly and organically in Google search with the help of SpamZilla. We will be using the creation of this blog post as the worked example..

Why you should optimise your blog posts.

Blogging can be an extremely effective way for businesses to utilise WordPress to target their audience. 

With the appropriate usage of keywords, search phrases and blog structure businesses can rank highly and organically without having to pay for expensive PPC campaigns.

So without further ado…

Step 1: Research Your Keyword(s)

According to Web Chimpy, in order to create an effective post you will need to determine the keyword or phrase that you will want to rank for in Google search.  This should be your start point.  Don’t start with an article and try and fit keywords to it!  Think – ‘What search term do I want my website to rank for?’

For this post “How to Optimise Your Blog Posts in WordPress?” Is the key phrase I want to rank for in Google search.  The first thing to do is put your keywords into Google search and then scroll to the bottom of the page.

How to Optimise Your Blog Posts in WordPress?

At the bottom of the page you will find related search terms, and sometimes better focussed search term, that you may be able to use as headings in your article.

Utilising 3 or 4 keywords; a phrase or question can help you focus you article more precisely on your key audience.

Step 2: Write the Copy for Your Post

Once you have identified your keywords it is time to start writing your copy. 

(I would always recommend hiring a professional copywriter with an understanding of SEO for this part if your budget can stretch to this.) 

Some tips to keep in mind when writing your post:

  • Write your article outside of WordPress using a word processing program that can pick up on typos and grammar errors.
  • Get to the point quickly, state in the first paragraph what you are going to do, and then do it.
  • Break up large blocks of text with appropriate informative images.
  • Use your SEO keywords in –
      • The title & permalink of your articleHow to Optimise Your Blog Posts in WordPress?
      • The H1 heading at the beginning of your article
      • In the first sentence of your post.
  • When you add your article to your blog use your keywords –
      • With your featured image as the Alt Tag & Title.  And also with any other images used in your article
      • In your meta tags
      • Select or create an appropriate category  for your post.
      • In the slug & meta description of your article (If you are using Yoast SEO plugin.
  • Break up large blocks of text with appropriate informative images.
  • Use any useful Related Searches phrases as subheadings of your article.
  • Look back through your previous blog posts and add some free links, to and from, your new article to relevant related articles using optimised anchor text.  For example a link to this article on “Is WordPress Any Good For SEO?” would be a good fit.

Step 3: Add a Call To Action (CTA)

At the end of your article it is important that you give your readers somewhere to go.  This can be something like –

“At Helios Web Design we work hard to ensure all our clients have SEO optimised WordPress Websites that consistently rank highly in organic Google Searches.  Why not get in touch to see how Helios Web Design can help your business make the most out of your web presence”

Alternatives could include –

“Sign up to our Newsletter”

“Please share and comment below”

“Buy Now”

Step 4: Share & Promote Your Post

Once your article is published you will need to get the word out!  Most wordpress blog themes come with some form of social sharing functionality.  If yours does not there are plugins you can install to get this functionality.

If you are a business to consumer business then you will need to share your post to Facebook and Twitter as a minimum.  You should also consider posting links to it on relevant forums.

If your business is B2B focussed you should share it on LinkedIn first, but it still will not harm to share on Facebook & Twitter.

And don’t think that you can only share your post once!  Share it every day for a week, then once a week for a month and then as and when the urge takes you.


At Helios Web Design we work hard to ensure all our clients have SEO optimised WordPress Websites that consistently rank highly in organic Google Searches.  Why not get in touch to see how Helios Web Design can help your business make the most out of your web presence.


 

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