Small-business social media guidance focused on supporting website visibility, useful content and consistent online communication.
If you want to survive and thrive as a company in the modern business landscape, you must incorporate yourself into the online world. Everything from marketing to sales conversions is happening online. The generation of people who have grown up on computer technology are becoming employed and having expendable income.
The following transcript comes from an interview with Elizabeth Denham on Radio 4’s Today Programme on the 25th May 2018 and contains some key points about how the new GDPR regulations apply to businesses. “…Today is not a…
It costs much more to acquire a new customer than it does to keep an existing one. Keeping your existing customers happy is the best way to keep and expand your business. How do you keep your existing customers happy? By regular customer engagement. This is a key factor in helping to grow businesses of all shapes and sizes.
It costs much more to acquire a new customer than it does to keep an existing one. Keeping your existing customers happy is the best way to keep and expand your business. How do you keep your existing customers happy? By regular customer engagement. This is a key factor in helping to grow businesses of all shapes and sizes.
Social media applications such as Twitter can be effectively utilised as a tool for small businesses and sole traders to promote products and services. In a time when the world is connected through the internet, failing to employ such a simple strategy to connect with your potential and existing clients is a waste of opportunity, an opportunity that you can be sure your competitors are using. Remember that in using platforms like Twitter you are promoting to the rest of the world each time you post something in Twitter.
Social media engagement is basically any type of action people take once they are exposed to your content (be it on Twitter, Facebook, etc.) and the way they interact with it. This means that engagement is not necessarily one type of interaction but instead, it is based on different actions (for example, clicks, shares or comments) and levels of interaction depending on the effort required on behalf of the audience and the impact of the action on your brand and marketing.
Creating content and getting that content seen are two very different struggles, and marketers know both all too well. Social media has only increased the complexity of these processes, by adding a series of essential channels, each with its own audiences and content types.
Standing out on social media and getting your content seen and shared takes effort and dedication.
Starting an online business or just a business website can be a daunting task. Just how should you approach getting your message out their and what are the important ‘metrics’ you should follow to see that your investment is working? I have dealt with the issue of websites vs social media in previous articles, (the answer is – you need both!)