Artificial intelligence (AI) and the future of the internet

Artificial intelligence (AI) is rapidly transforming the world we live in. From chatbots to predictive analytics, AI is becoming an increasingly powerful tool that businesses can use to streamline their operations, improve their customer service, and optimise their marketing efforts. One area where AI is making a significant impact is in website content creation. While AI-generated content may seem like an efficient and cost-effective solution for businesses, there are some crucial reasons why a human touch is essential for effective SEO and keyword targeting.

First, AI is not yet capable of understanding the nuances of language and the subtleties of communication. While AI can generate grammatically correct sentences and phrases, it cannot fully comprehend the nuances of human language. This can lead to content that may not be optimised for SEO or may not resonate with the intended audience. In contrast, a human writer can take the time to understand the target audience, research the keywords they use, and craft content that speaks directly to them.

Moreover, AI-generated content lacks creativity and originality. While AI can generate a high volume of content quickly, it may not be able to create unique and engaging content that stands out from the crowd. This can lead to content that is generic and fails to capture the attention of readers. A human writer can bring their unique perspective, creativity, and originality to the content creation process, resulting in content that engages readers and generates more traffic to a website.

Another critical factor that makes human-written content superior to AI-generated content is the ability to write for specific contexts and purposes. SEO and keyword targeting require a deep understanding of the intent behind a search query, the context in which it is being used, and the specific needs and interests of the target audience. While AI can generate content based on data, it may not be able to understand the context and purpose of a particular piece of content. A human writer can tailor content to specific contexts and purposes, resulting in content that is optimised for SEO and keyword targeting.

In conclusion, while AI-generated content may seem like a quick and efficient solution for businesses, it lacks the creativity, originality, and understanding of human language necessary for effective SEO and keyword targeting. A human touch is essential for creating content that engages readers, generates traffic, and ultimately leads to higher search engine rankings.  For a more detailed breakdown of the pros and cons of using AI generated content for websites there is an excellent article here –

At Helios Web Design, we understand the value of human-written content and frequently work with Bright Owl Copywriting who provide professional writing services that are ‘google ready’, tailored to the unique needs of our clients and focussed upon keyword research and ranking.

Visit the Bright Owl Copywriting website here –


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